Media

Access LIVE is the place for members of the news media, wine and spirits trade media, and influencers to engage with all three tiers of the beverage alcohol industry. Learn about new trends, data and insights propelling the industry forward, hear about exciting projects and launches taking place at Access LIVE, and mingle with the industry’s finest and media peers at exciting networking receptions. With exhibitors from all tiers and from all over the U.S. and beyond, there will be endless topics to report on.

Request Media Credentials

Media credentials will give you an all-access pass to Access LIVE – mingle with exhibitors, view keynote speakers and award presentations, attend all sessions at the Hub and LIVE Stage, as well as enjoy various receptions. If you have questions about media credentials or your opportunities at Access LIVE, please contact Alena McGonigle, WSWA’s Senior Manager for Marketing and Communications at alena.mcgonigle@wswa.org.

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Latest News

WSWA’s Access LIVE 2026 Announces Exciting Main Stage Highlights and Event Programming

Terry Bradshaw, NFL icon, Hall of Famer, four-time Super Bowl Champion, and the powerhouse behind Bradshaw Bourbon, will close the opening session on Monday. Bradshaw will take the audience inside his playbook on leadership, share the story of building his bourbon brand and breaking into the beverage alcohol world, and deliver his bold, can’t-miss predictions for Super Bowl LX, happening just one week after Access LIVE.

WSWA Opens Registration for Access LIVE 2026 in Las Vegas

Registration is now open for Wine & Spirits Wholesalers of America (WSWA)’s Access LIVE 2026. WSWA's Access LIVE is the beverage alcohol industry's leading event, bringing together wholesalers, suppliers, on- and off-premise retailers, service providers, importers and exporters all under one roof. This can't-miss event will be held February 2-5, 2026, at the Caesars Forum in Las Vegas.

WSWA Announces Exciting Show Highlights and Schedule of Events for Access LIVE 2025

Taking place February 3 – 6, 2025 at Gaylord Rockies Resort & Convention Center in Denver, Access LIVE will bring together top-tier professionals from across the global beverage alcohol sector—including wholesalers, importers, suppliers, retailers, media, influencers and service providers—for an elevated experience. Access LIVE will offer a comprehensive platform for forging new partnerships, sharing best practices, and driving innovation across the industry.

Hollywood Icons Aaron Paul and Bryan Cranston to Headline WSWA’s Access LIVE 2025 as Keynote Speakers in Denver

WSWA is thrilled to announce award-winning actors and co-founders of Dos Hombres, Aaron Paul and Bryan Cranston, will deliver the keynote address at WSWA’s Access LIVE 2025.

WSWA Now Accepting Nominations for Ray Herrmann H.E.R.O. Award, Sponsored by Breakthru Beverage Group

Nominations are now open for the 2025 Wine & Spirits Wholesalers of America (WSWA) Ray Herrmann H.E.R.O. Award, sponsored by Breakthru Beverage Group (BBG).

WSWA Opens Registration for Access LIVE 2025 in Denver

Registration is now open for Wine & Spirits Wholesalers of America’s (WSWA’s) Access LIVE 2025. WSWA’s Access LIVE is the beverage alcohol industry’s leading event, bringing together wholesalers, suppliers, retailers, service providers, importers and exporters all under one roof. This can’t-miss event will be held February 3 – 6, 2025, at the Gaylord Rockies Resort & Convention Center in Denver.

WSWA Announces Keynote by Deputy FBI Director Paul Abbate and Additional Programming Focused on Combating Retail Theft

Wine & Spirits Wholesalers of America (WSWA) today announced a powerful programming focus at 2024 Access LIVE, the association’s annual industry event to be held in Las Vegas next month. A closing night keynote from Deputy Director of the Federal Bureau of Investigation (FBI) Paul Abbate and opening night panel discussion featuring experts from all three tiers of the beverage alcohol industry will focus on one of the biggest challenges currently facing all three industry tiers: retail theft.

WSWA Announces Access LIVE 2024 Schedule of Events, Keynote Speakers, Hemp-Beverage Exhibitors, Celebrity Brand Attendees and More

Today, Wine & Spirits Wholesalers of America (WSWA) released its Access LIVE 2024 schedule of events, including a keynote by former IBM Chief Innovation Officer Linda Bernardi, the first-ever exhibitors from the hemp-beverage industry, and exclusive attendee access to WSWA’s SipSource analysts and data.

WSWA Opens Registration for Access LIVE 2024 to Beverage Alcohol Industry

Registration is now open for the Wine & Spirits Wholesalers of America’s (WSWA’s) Access LIVE 2024. Access LIVE is the beverage alcohol industry’s leading event, bringing together wholesalers, suppliers, on- and off-premise retailers, service providers, importers and exporters all under one roof. This can’t-miss industry event will be held January 29 to February 1, 2024, at Caesars Forum in Las Vegas.

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