For anyone doing business in wine and spirits, WSWA’s Access LIVE is where connections turn into opportunities. This premier industry event brings together decision-makers from across the three-tier marketplace – helping suppliers, wholesalers, retailers, and industry partners uncover opportunities, solve shared challenges, and create momentum.
Join us in Dallas at WSWA’s Access LIVE 2027 to see what’s new, reconnect with trusted partners, meet future collaborators, and make the most of the industry’s most concentrated networking opportunity.
Industry Attendees
Exhibiting Opportunities
of U.S. Wine & Spirits Sold by Distributors in Attendance
WSWA’s Access LIVE brings the industry’s most important conversations – and opportunities – into one place. Whether you’re attending, exhibiting or sponsoring, Access LIVE puts you in the room with the people and opportunities that matter.
Discover new products, meet emerging brands, and reconnect with the partners who power your portfolio.
Showcase your products and services to wholesalers, retailers, buyers, and industry partners looking for what’s next.
Put your brand at the center of the industry’s most influential gathering – before, during, and after the show.
"WSWA’s Access LIVE serves as a premier gathering for leaders across the beverage alcohol industry, bringing together Suppliers, Wholesalers, Retailers, and Industry Service Providers in one highly focused environment. The event provides a unique opportunity to maximize time and engagement across all three tiers of the industry while fostering meaningful dialogue, strengthening relationships, and exchanging perspectives on the issues and opportunities shaping our business. For industry leaders, Access LIVE is an invaluable forum to connect with peers, gain insight, and advance conversations that drive the future of the wine and spirits marketplace."
Cutter Smith, President of Eder-Goodman, Inc., WSWA Board Chair
“Taking home the WSWA 2026 Brand Battle was a massive milestone for Edmond’s Honor. Pitching to hundreds of industry leaders and getting feedback from top-tier judges just one year after launch was invaluable. Beyond the stage, connecting with other driven founders expanded our community, and the win has already opened doors with new distributors and buyers nationwide. Thank you to the WSWA team for building a platform that gives emerging brands the opportunity to shine!”
“Winning both Brand Battle and the Hot New Now Award at WSWA in 2018 was a pivotal moment for Gray Whale Gin. The exposure immediately put us on the radar of distributors across the country and helped catapult the brand into the hearts and minds of distributor partners nationwide. We had direct inbound interest from 36 distributors following the event. Those relationships and the momentum generated at WSWA directly contributed to the growth of the brand and ultimately led to our 2019 joint venture partnership with Deutsch Family Wine & Spirits, in followed by their full acquisition of Gray Whale in 2024. For an emerging brand looking to break through, I can’t think of many opportunities that can have the kind of impact WSWA had on us.”
WSWA concluded a highly successful Access LIVE 2026 last week at Caesars Forum in Las Vegas, bringing together wholesalers, suppliers and retailers from across the country for three days of deal-making, data-driven insights and frank conversations about the forces reshaping the beverage alcohol marketplace.
The wine and spirits industry gathered in full force as Access LIVE 2026, the annual industry convention hosted by WSWA, opened its doors this week at Caesars Forum in Las Vegas. The event's Opening General Session, held Monday, February 2, delivered a powerful mix of business insights, heartfelt recognition and memorable storytelling — setting the tone for three days of collaboration, innovation and inspiration.
Edmond’s Honor Vanilla Madagascar Bourbon was crowned the winner of the 2026 Brand Battle Tournament at Access LIVE in Las Vegas.